Take Your E-Mail Marketing Campaigns To A Whole New Level!
In this age of instant Internet access to product and service information, our
customers are armed with substantial competitive data, even before a sales rep learns
their name! How can your company stay on top of the sales & marketing process and be
competitive in this era?
One way is to track customer digital body language. In other words, find ways to capture
prospect and customer interests & behavior before the sales team contacts them. This
way, sales can immediately "key in" to what the customer is looking for and "unlock" the
potential; before someone else does. The marketing team can hone-in on that important
digital body language to prepare targeted e-mail campaigns, or other forms of promotional
initiatives.
IntelliClick provides a smart, streamlined way to accomplish this. Web services technology
and a user friendly wizard interface combine to track e-mail marketing campaigns & web site
navigation. The IntelliClick solution engages the sales group from the outset; and provides
the marketing team with actionable data.
IntelliClick automatically creates History and Campaign records in GoldMine every time your
prospect or client clicks on your e-mails or website links. This makes your GoldMine a
powerful e-mail marketing machine, and MasterMine makes this great prospect information easily
accessible.
Send personalized, targeted e-mail marketing campaigns directly from MS Outlook or your customer
relationship management (CRM) system. "Intelligent" hyperlinks in your campaign messages track,
report and alert those who need to take action.
All tracked campaigns have click details instantly added to your CRM system allowing your
organization immediate sales follow-up and drip marketing capabilities.
The IntelliClick® solution goes beyond traditional click through tracking capabilities by
enabling your organization to:
Create email campaigns with Microsoft Outlook or your CRM application and generate personalized messages from your existing database or Outlook contact list; No need to upload your data to external service providers
Using "intelligent" hyperlinks in your message, web pages accessed and messages opened are tracked for each campaign
Instant notification of web pages accessed with key details sent to designated recipients and/or sales reps via email, text message or scheduled phone calls in your CRM system.
Special lead management hyperlinks, created by the IntelliClick® wizard allows you to trigger a closed loop sales follow-up process
Measure the success of your campaigns with comprehensive reporting tied into your CRM database
The IntelliClick Difference
As part of the family of ProAct Contact® business monitoring and alerting solutions,
IntelliClick distinguishes itself through proactive actions it takes as your email campaigns
are monitored.
IntelliClick® features that distinguish it from other offerings include:
- No Data To Upload: Data stays in your database within your CRM system; Campaigns are sent directly from your system without the need to upload information elsewhere, saving time and keeping your data secure.
- CRM Database Integration: all tracked campaign data is instantly added to your CRM application database to trigger immediate follow-up and provides real time measurement
- No Messaging Limits: Unlimited messages and campaigns can be sent at the time intervals you choose; You only pay for actionable tracked hyperlink clicks.
- No Monthly Fees: you decide when and how often to use IntelliClick hyperlinks and pay only for results tracked from messages you send using our hosted version; The IntelliClick® premise installed version allows unlimited tracking
- Click alerts which allow you to notify others by e-mail when specific links have been accessed; a great way of keeping your sales reps in the loop on customer purchase interests.
- The IntelliClick® wizard makes it easy to create "intelligent" hyperlinks which capture, alert and trigger additional follow-up actions automatically.
- Special one click hyperlinks allow your campaign recipients to sign-up for events or request literature; The IntelliClick® solution automatically handles the response and fulfillment to these requests.
eTrack
Enhance your e-mail marketing campaigns with "intelligent" links embedded in your messages.
Benefit from:
"Intelligent" hyperlinks, created using the IntelliClick Wizard, are easily inserted into
e-mail templates you prepare and send directly from Outlook or any supported CRM application
Details of clicks, opens & unsubscribe are tracked and added to your contact history for
each campaign response
Accelerate the follow-up sales process with notifications sent to assigned reps or
designated recipients
Reports breakdown campaign results for all hyperlinks tracked
WebNav
Instantly know which pages on your web site are attracting attention from your campaign.
Developing a "digital profile" of recipient behavior & interests helps your sales team
prepare for their next steps.
The IntelliClick® WebNav module offers you a way to get tracked page views instantly
integrated into your CRM system along side your e-mail campaign results.
Tracking begins from the first campaign click onwards and you control how long this remains
in effect
Subsequent visits to your web site continue to track your campaign with details of who and
when they return
Tracked information is instantly added to your contact database with reports that provide
a snapshot of target audience interests
Click Here To See How Intelliclick Works
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